Delivering bad news is as undesirable as it is unavoidable. Nobody wants to do it. Yet sooner or later, most of us have faced the agonizing responsibility of communicating a message about corporate downsizing, quarterly losses, or poor job performance. Even the highest-ranking executives take extreme measures to sidestep the task—they hide out in their offices or delegate the duty to the next in command.

When it comes to delivering the tough stuff, we tell ourselves:

• If I wait, the situation will resolve itself.
• This isn’t a good time; I’ll do it later.

Most likely, these statements are unfounded and thinking them only puts off the inevitable.

Here are some tips on serving up bad news with compassion and dignity:

1) SET THE STAGE for the relationship between the presenter and audience. Identify the goals, needs, and expectations of the audience. Consider the emotional temperature—the nature and intensity of the audience’s thoughts and feelings—that will be brought into the meeting. For example, how will the company downsizing impact them? Then take your own emotional temperature as well.

2) SEND THE MESSAGE. Think about what the audience should be inclined to do, think, or feel at the end of the presentation. Avoid generalities like, “I want them to understand the infrastructure changes.” Instead, think along the lines of “I want them to be excited about the direction our company is taking and see this as a positive change.”

3) ACKNOWLEDGE THE PROBLEM. The Good News: “Congratulations, you’ve been promoted to Managing Director!” The Bad News: “Despite increased performance, there will be a substantial cut in your bonuses.” This message was not likely to be well-received by my client’s group. After Setting the Stage and rehearsing, she began announcing the news by acknowledging the problem, then continued with an outline for turning the situation around. She complimented them on effective teamwork, while keeping the focus of her presentation on how this would translate into future financial rewards for everyone.

4) STAY ON TRACK. The stress of telling someone something they don’t want to hear can be paralyzing. Here are some inner monologues to help you avoid “meltdown.” Repeat these phrases to yourself to help you stay on track:

• I need to tell you this
• We need to discuss this
• You must hear this

5) BE SPECIFIC. Start out with a positive statement about the person’s performance. Make sure it’s sincere, not empty flattery. Then get on to the hard stuff by expressing feelings of concern. Start with, “This is very difficult for me to say, but I need to tell you…” Use specifics, stating clearly what happened and giving as much detail as possible. Provide concrete examples of goals for change as well as target dates. Giving critical feedback won’t work without offering alternative actions and a time period for fulfillment. Finally, solicit feedback. Take into account the listener’s thoughts and perspectives and you will dramatically improve their chances of meeting the objectives.

Photo courtesy of www.sxc.hu.

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